Enhancing Your Viewing Experience: MediaTek and Hisense’s Revolutionary Collaboration
In an exciting development, MediaTek is fortifying its longstanding partnership with Hisense, a pioneer in the world of television manufacturing. The groundbreaking collaboration brings forth the integration of MediaTek AI-Super Resolution (AI-SR) technology into Hisense’s entire range of smart TVs, promising a quantum leap in the visual quality of streaming content. Commencing in 2024, this partnership marks a significant milestone as Hisense becomes the first television brand to harness the power of Pentonic SoCs, ensuring an unparalleled viewing experience for consumers.
The core challenge that plagues streaming content on TVs, regardless of resolution, is the variability in internet bandwidth, which can lead to degradation. MediaTek AI-SR steps in as the ultimate solution, seamlessly enhancing content streams to preserve native, high-quality 4K standards, even when the original content is only in Full HD. By adeptly eliminating compression artifacts and restoring lost details through intelligent image analysis, viewers can now enjoy a flawless streaming experience, automatically and seamlessly, with MediaTek AI-SR.
The genius of MediaTek AI-SR extends beyond resolution upgrades. It intelligently upscales all content, be it Full HD or Ultra HD, to stunning 4K resolution, perfectly aligning with the native display resolution on Hisense televisions. This transformative technology extends its support to cloud gaming applications, offering gamers not only high-quality gaming visuals but also the advantage of low latency, thanks to near-zero latency delay compensation.
Alex Chen, General Manager of the TV Business Unit at MediaTek, expressed his enthusiasm about the collaboration, stating, “With our industry-leading chips, paired with astonishing AI-SR technologies powered by Pentonic, and the new picture quality technology developed by Hisense to support AI-SR, we are making truly immersive and cinematic entertainment experiences more accessible. MediaTek’s Pentonic series will make it easy for OEMs to bring AI-SR Technology to the next generation of 8K and 4K smart TVs.”
Doug Kern, Head of Product Marketing at Hisense USA, echoed Chen’s sentiments, highlighting the collaborative effort’s commitment to pushing the boundaries of television content innovation. “Joining forces with an industry powerhouse like MediaTek helps us usher in a new era of television content innovation,” Kern remarked. “Our commitment to delivering unparalleled performance, uncompromising quality, and exceptional value continues to drive us forward. With the integration of cutting-edge AI-SR technology across our lineup of 144Hz TVs, we are poised to redefine the boundaries of the ultimate viewing experience.”
As the tech giants merge their prowess, consumers can anticipate a revolution in the way they experience television content. The MediaTek-Hisense collaboration not only promises to elevate visual quality but also aims to make cutting-edge entertainment accessible to a broader audience. It’s a marriage of innovation and expertise that undoubtedly sets the stage for the future of smart TVs, ensuring that every viewing experience becomes an immersive journey into the world of cinematic excellence.